Zero by Fifty positions itself as a key player in the entrepreneurial ecosystem by closing a historic gap between innovative ideas and their business execution. The firm works with startups seeking real impact and sustainable growth, especially in regions where talent abounds but access to opportunities remains limited.
The project was born from the direct experience of its founders, professionals with solid backgrounds in global corporations such as Coca-Cola, Mondelez, and others. From their experience working in multinationals, they identified a clear problem: the world does not lack ideas or capital, but rather effective mechanisms to turn those ideas into viable businesses.
Zero by Fifty focuses its work on supporting startups that face the challenge of correctly articulating the problem they seek to solve. Many innovative solutions fail not because of a lack of value, but because they fail to connect with the real needs of the large companies that could adopt them.
“The accelerator avoids presenting sustainability as an abstract concept. Instead, it encourages startups to position themselves as agents of change capable of offering practical, profitable, and scalable solutions to industrial, environmental, and social problems,” says Andrés Kiger, partner at Zero by Fifty.
Validation and incubation, key to project selection
Zero by Fifty’s working model is divided into two key stages: validation and incubation, followed by acceleration. In the first phase, the team accompanies entrepreneurs in their technical, commercial, and strategic evolution, as well as launching pilots with real customers, explains the accelerator’s newly appointed partner.
During the acceleration stage, the organization supports regional expansion, access to institutional capital, and the strengthening of high-level corporate connections. This approach allows startups to grow with solid foundations and a clear market vision.
At the end of 2025, Zero by Fifty maintains a balanced portfolio between startups in validation and companies already moving toward expansion phases. Several of them show clear growth momentum and are preparing for larger-scale investment rounds.
Major projects on the horizon
The firm maintains a strategic focus on the Global South, with special attention to Mexico and Latin America. Zero by Fifty recognizes that many of the major sustainability problems are concentrated in these regions, but so are many of the most promising solutions.
An example of this approach can be found in startups such as Alice, based in Monterrey, which develops water treatment solutions using microalgae. The company already operates successful projects in Mexico and is exploring opportunities for expansion in Europe.
Another notable case is Bioplaster, in Mérida, a startup that transforms sargassum into reusable materials. This project responds to an immediate environmental problem and demonstrates how local innovation can generate economic and ecological impact.
“Zero by Fifty selects startups with clear criteria. The team looks for differentiated, viable solutions aimed at solving real market problems. In addition, it places decisive value on the commitment, vision, and adaptability of the founders,” Kiger points out.
Looking ahead to 2026, Zero by Fifty projects sustained growth and increased capital raising to expand its portfolio. The organization is committed to entrepreneurs who, despite challenges, are developing solutions that will define the future of sustainability globally.
