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The use of artificial intelligence for automation has become a key competitive advantage for startups looking to grow without proportionally increasing their operating costs. In an environment where time and resources are limited, automating processes is no longer a trend, but a strategic necessity.
In Mexico and Latin America, interest in artificial intelligence is advancing rapidly, but many startups still face a technological gap. Most of the available solutions are focused on large corporations, which leaves out early stage companies that require accessible tools adapted to their reality.
Anthana, a Mexican startup that promotes the use of artificial intelligence for automation with solutions designed specifically for startups and small businesses, has emerged to face this challenge. Its proposal focuses on bringing advanced technology without complexity or high costs.
Anthana was born from the experience of Víctor Jiménez Gallo, Carlos Cardona and Juan José Cardona, professionals with experience in global technology, data and financial services companies, who detected a clear need in the Mexican market.
A commitment to automate without replacing talent
The startup develops solutions based on advanced language models (LLM) and intelligent agents that automate repetitive tasks and operational processes. The goal is to free up human teams to focus on innovation, strategy and growth.
One of Anthana’s key developments is Syntra, a customized GPT for each company that centralizes information, protects sensitive data and facilitates real-time decision making. The solution operates in partnership with Databricks, a global leader in data management.
“Syntra enables business leaders to query critical information in natural language, access reliable data and make faster decisions without navigating through multiple files, reports or complex dashboards,” explains Victor Jimenez Gallo, the startup’s chief commercial officer.
Anthana prioritizes a clear focus, which is that artificial intelligence does not replace talent, it empowers it. Its solutions allow small teams to achieve results typical of much larger organizations, as described by the three founders of the 100% Mexican project.
AI as an opportunity for growth
The use of artificial intelligence for automation represents a key opportunity for Mexican startups looking to scale efficiently. Anthana is committed to accompanying this sector in technological adoption, with a clear vision: artificial intelligence must be practical, safe and oriented to real growth.
The commercial director of the startup points out that the project has big plans outside Mexico, because they are looking to reach new markets in Latin America, and they also foresee raising capital in the future, since the startup was founded with its own resources.
In the medium term, Anthana seeks to consolidate in Mexico and Latin America as a strategic partner of Databricks, while strengthening its portfolio of certifications and accelerating the adoption of the use of artificial intelligence for automation in the SME ecosystem.
With an eye on the long term, the startup plans to launch new products, raise investment rounds and position itself as a benchmark in artificial intelligence solutions that are accessible, secure and designed to drive the sustainable growth of small and medium-sized Mexican companies.
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