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In a recent Pre-Seed round, Mexican company Leracom AI raised US$1 million to scale its artificial intelligence platform focused on transforming contact center operations.
Founded by Guillermo Treviño and Julio Barrera Andrade, Leracom AI will accelerate the development of its product and also has plans to expand its business model throughout Latin America. It currently has a presence in Mexico and Colombia and will soon open in Chile.
Automating interactions with near-human language, giving managers full visibility into their operations, and transforming a global industry valued at more than US$200 billion is one of the big bets of the Mexican startup, which to date has impacted more than one million calls, automating repetitive interactions and helping contact centers operate more efficiently and with less operational wear and tear.
“In 2024, after Yaydoo merged with Paystand, I was tasked with taking the lead in innovation, and that’s when I had a very clear moment. I began to realize that much of the valuable information from customer conversations was not reaching leaders or decision-makers,” said Guillermo Treviño, CEO of Leracom AI, in an interview with Contxto.
The company developed an Artificial Intelligence platform that analyzes conversations, automates repetitive interactions, and continuously trains teams. The platform listens to and evaluates all contact center interactions to identify what works and what doesn’t, automates repetitive queries using AI agents trained with real data, and provides objective and constant feedback to advisors.
Its business model allows human teams to focus solely on the most complex and valuable conversations for the business, thus helping to offer services that are more relevant to each user’s needs.
“To date, we have analyzed and optimized more than one million calls, mainly in the financial, insurance, and BPO industries. This has allowed us to generate actionable insights that have helped our clients increase their efficiency by 23% and support more than 40 contact centers in their daily operations,” adds Treviño.
The company recently introduced a conversational artificial intelligence solution that learns from real conversations and analyzes human interactions to train a conversational agent capable of replicating the best practices of a good conversation.
“One of the most important challenges was to create conversational agents capable of understanding the success of an interaction and, based on that, identifying parameters that allow the performance of the best advisors to be replicated,” said Julio Barrera Andrade, CTO of Leracom AI, in a statement.
The round was led by WeBoost and included the participation of funds such as 99 Startups, Ganas Ventures, Semilla Ventures, Blue Zone Ventures, Angel Hub, and ALINA VC, as well as angel investors from the technology and financial ecosystem, including Claudio Schlegel, Adriel Araujo (Hackmetrics), Daniel Otero (Ozon), Gabriel Monroy, and Oswaldo Monroy (Colektia), as well as independent investors and founders.
“Over the next five years, we want to completely transform the operation of contact centers in Latin America. Our goal is to optimize up to 90% of a contact center by intelligently combining people and artificial intelligence,” concluded Guillermo Treviño.
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